Avenacare oat beta glucan is ideal for use in hair care products, such as shampoos, serums and leave-in conditioners.

Independent clinical studies show that Avenacare strengthens hair by more than 20%, thereby reducing breakage and helping to repair the damage caused by exposure to the elements or overuse of chemicals in other hair care products. In addition, it helps to lock in moisture, leading to glossier, shinier hair and a healthier scalp.

Benefits of Avenacare™ oat beta glucan in hair:

  • Glossier, healthier-looking hair
  • Increased tensile hair strength
  • Reduced breakage
  • Natural moisture barrier formation
  • Reduced flakiness
  • Interfaces well with keratin proteins
  • Good formulation attributes in hair care products
  • Non-irritating to eyes